Definitely not.
Successful sales professionals follow a process. They understand their craft, how to develop a sales funnel, how to relate to customers and how to understand their compensation program.
Great sales professionals have great potential.
Hiring a candidate on potential rather than relying on experience is a much better strategy.
Let’s take the example of the architect Frank Lloyd Wright:
Frank Lloyd Wright was not formally educated in his field, but had great potential even at an early age.
There is a lesson here. Look for the potential in a your next candidate rather that his experience. I think you will be pleasantly surprised.
Have a successful week.
Ken
Ken Lazar, CEO
Ability Professional Network
(614) 403-6079