What are the 3 most important interview questions?
After 20 years of interviewing candidates, I have found that these three questions will tell you the most about your sales candidate:
Why do you want to work for my company?
You already know the candidate is interested in the role, but how much research has he done on your company? A sales professional is taught to thoroughly understand his customer’s organization. If your candidate had not taken the time to learn about yours, keep looking.
What will you accomplish in the first 3 months and in the first 6 months in this role?
Does your sales candidate understand territory management…or customer segmentation…or developing his sales team? How your candidate answers this question will give you a better understanding of his knowledge of the sales process.
Why do you feel that you are uniquely qualified for this role?
You candidate should now compare his qualifications to the requirements of the position. He should get across to you why he is better than his competition. Good sales people do this every day.
Adding these three questions to your favorites will help you qualify top performers.
Have a successful week.
Ken
Ken Lazar, CEO
Ability Professional Network
(614) 403-6079
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